How to Land an AUTOMOTIVE Client (Insider Tips Directly From CEO
Today, Fred Butler, the CEO of Fasty’s Garage will share his story about how he turned a small business into a world-known brand. Fred confesses that that might not have been possible without a strong social media presence.
He is going to give a few tips on how to land an automotive client and especially for the GOLD members, Fred will dive deeper into the topic of how content plays into the financial aspects of the business.
About Fred Butler ; Fasty’s Garage
Fred Butler is the owner of Fasty’s Garage. It is a car tuning shop that specializes in automotive appearance modification and upgrades.
In 2008, Fred started this business out of his own garage. 7 years later, the small thing turned into a mainstream business that offers not only modifications for vehicles, but also its own lighting and appearance products.
As Fred’s business began to grow locally, Fasty’s Garage also started getting attention nationally. Today, it is a globally recognized brand. In the past year, for example, the company has sold to 23 different countries.
This, of course, means that Fasty’s Garage has followers all around the world. Their overall social media presence is enormous and the majority of clients discover the company online nowadays. Fred points out that it's extremely important not to underestimate the importance of social media for your business.
How to Land an AUTOMOTIVE Client (Insider Tips Directly From CEO)
Keep up with the industry changes
Only recently Fasty’s Garage managed to recognize the power of video.
Social media advertisements and requirements are constantly changing. The business is still posting pictures online, and even though they do get a certain reach, video is the instrument that really does take it to the next level.
With videos, you’re able to get far more reach simply because of how the algorithm works.
Make the life of the client easier
Fasty’s Garage has quite a few YouTube videos that they provide their customers so that they know how to correctly install the products. With every product that the company develops, they shoot a new YouTube video. After that, they provide the client with both online and physical instructions that come with the actual product.
Everyone can read an instruction manual, but videos make the whole process a lot easier, as the clients can see exactly what they have to do.
Even though initially the YouTube videos were done exclusively for the customer’s comfort, today Fasty’s Garage gets business driven from these instructional videos as well.
Focus on the right demographics
People of various age groups tend to prefer different social media platforms. That is definitely something that has to be taken into consideration when working with clients.
When placing content and ads on the Internet, the business wants to make sure that those reach the right demographics.
For example, nowadays, Fasty’s Garage has to have a Facebook presence for its mature clients, but as the younger generation has shifted to other platforms, the business started working on its TikTok and Instagram Reels as well.
