How to Land a MARKETING COMPANY (Tip from the CEO)
David Farmer is the CEO of Ad Giants. Back in the 1980s, he went into the marketing industry as an art director who would hire photographers and illustrators and then make sure that the visual components of the whole campaign look great.
Just like any other art form, content creation goes through plenty of phases and trends. Fonts, style, different ways of shooting and filming – David had to stay up on all these tactics while working in big ad agencies.
Today, we are all bombarded by so much stuff, that content creators are forced to go way outside the boundaries to be noticed. That is definitely a challenge for every creative mind.
Years ago, it was all about the idea, but it's not exactly like that any longer. David believes that nowadays it’s the medium that comes first (‘How are you going to grab the attention? What ‘vehicle’ will help you do that?).
About Ad Giants ; Their Marketing Tools
David started Ad Giants in 2001. It is a combination of a virtual agency, a subscription service, and a cloud.
You might be thinking that any marketing company knows exactly how to advertise its own business. But it’s not typically the case. The companies usually have the budget, but extremely rarely – an effective way to spend it.
When it comes to Ad Giants, they prefer to go to their clients directly. For example, they might pay a visit to the Chambers of Commerce and offer the Chambers to do all their marketing for them for free in exchange for advertisement among their thousand members.
How to Land a MARKETING COMPANY (Tip from the CEO)
Nowadays, you can’t get people to read three sentences in an ad. That’s why an advertisement has to be a video.
David feels like high-end production is not something that the clients are interested in these days. Content creators and marketing agencies have access to all kinds of tools. For example, you can easily come up with a professional light setup and then edit the video in a few different editors that will turn your clips into something professional-looking.
There has never been as much ‘Hollywood’ in the creation of content as there is today. You have to spend hours on getting the light, the background, and the makeup right before you are able to shoot a 5-second video.
The quality of the videos has, of course, skyrocketed. But, oddly enough, that’s exactly why regular viewers stopped believing the message that such videos convey. Some people might feel a bit intimidated by the perfect image, while others simply can’t picture themselves in the spot of the person in the video.
David suggests always focusing on the value that you can bring to potential clients. That can be done by capturing the essence of the message.
If you want to find out what David has to say about budgets and discover his tips on how to make a client hire you, you would have to become a GOLD member.
