How to Land a BIG Auto Performance Client (Tips From Owner)
About Chris Baily ; Baily’s Hyperformance
Chris Baily is the owner of Baily’s Hyperformance – a high-performance auto shop. The man had a passion for cars since he was a kid, that’s why he is sure that this is the best kind of business that he could have gotten into.
It has always been in Chris’s family to race cars and build cars, so he has literally been born and raised around them.
Chris finds that working with his hands brings a piece of calm to the chaos of modern life. This business is something that not only allows him to be self-employed, but it is also something that he truly loves and that really does make him happy.
In 2022, the company celebrated its 15-year anniversary. The team now includes 7 members who are responsible for making the business operate day-to-day, delivering cars, and posting follow-ups.
How Does the Company Do Marketing?
Future customers usually discover Baily’s Hyperformance through social media, word of mouth, and recommendations.
For now, the company decided to focus on its YouTube, Instagram, and Facebook presence, but Chris is sure that, eventually, they will start creating content for other platforms as well (like TikTok, for example).
Baily’s Performance also does marketing at the race tracks with their upgraded cars performing. They market themselves at events and car shows as well. This certainly does help the brand become more recognizable as people get to see the company’s logo and the results of the team’s work.
When it comes to multimedia, at the moment, the business is mainly focusing on videos, even though they do still post a few pictures every now and then.
Videos are the type of content that brings a lot of attention to Baily’s Hyperperformance. And Chris is sure that dynamic clips are perfect for the industry that he’s working in as it’s all about seeing and hearing the cars.
How to Land a BIG Auto Performance Client (Tips From Owner)
The target audience of high-performance auto shops prefers audio-visual content.
They want to see how the car performs and they also want to hear the sounds that the vehicle makes. Images won’t be able to make the customers feel exactly what the company wants them to experience.
Of course, videos do more marketing for Baily’s Hyperperformance than a still picture. And this type of content then gets posted to all the social media platforms that the company focuses on – YouTube, Facebook, and Instagram.
In the automotive industry, if you’re ‘out of sight’, you are ‘out of mind'.
That’s why it’s incredibly important to upload video content regularly.
In fact, Baily’s Hyperperformance prefers to post almost daily. They understand thatб otherwise, people will move on to the next thing that’s trending on social media (the next car, the next shop, and so on).
Chris is going to share valuable information about making money with content in this industry with the GOLD members. So, make sure to become one, if you haven’t already.
