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INSIGHTS & PERSPECTIVES
Creative Business

How to Choose Beta Clients and Get Useful Business Feedback

Starting a business or taking a new step forward in your established business is always a risk. There’s a limited market share of clients out there with needs to be fulfilled who will seek out services like yours. So how can you be sure you’re going to get those clients in the future? You can try starting with a Beta Client. A Beta Client is a representative of a client in the industry. They aren’t paying you, and you aren’t paying them. You give them your ideas, your systems, and processes, and they tell you if it’s good for a potential client. They’ll give you a hard perspective on how real clients will receive your work and give feedback that you can immediately implement to upgrade your business.

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Creative Business

How to Choose a Name for Your Photography or Video Business

Every business has a name, just like every child and every person. Those names carry a weight and history into the world, and offer meaning into who or what they are. For people, names have etymology, roots and historic context. For businesses, you don’t need that. We name businesses for their function, not a deeper meaning. One hangup that could be reducing your callbacks and clientele is the name they associate with your business. If you picked a wrong name, it’s not too late to change it - but if you stick with a bad name, even if it’s meaningful to you, it won’t be meaningful to the people who pay you to work.

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The Business

5 Reasons Your Video Production Business Is Not Growing

Being a content creator seems like it’s all fun and instant profit on the outside. One viral hit, one big stream, one day at a time and you’re in it with the big leagues. So why hasn’t it happened yet? Whether you’re a classical pro doing freelance video production or a new web startup trying to sell yourself and your skills in front of a camera there’s a limit to how far you can go before you run out of options and wonder: When is it My Turn? Success is not a guarantee, and everyone needs some help sometimes.

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gear

YoloBox Pro Review: Is It Worth the Investment for Live Streaming?

Is the YoloBox Pro a Good Investment? There are all kinds of switch boxes and add-ons that have turned the point-and-click photography and videography business into an all-encompassing tech parade. It may seem overwhelming for newcomers to figure out what’s best for their studio or their budget. How do you know what products are best for your business - products that not only add to your capabilities but also increase the profitability of your business? We do.

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Creative Business

3 Reasons Photographers Need Client Contracts

If you’re a photographer, you probably already know that contracts are an important aspect of your business. After all, they’re one of the best ways to ensure that you and your clients are both on the same page when it comes to expectations, project details, and payment methods. Contracts can make or break your photography business, so it’s important to create and maintain contracts with your clients at every step in the process – whether they’re paying you or not! Here are three reasons why photographers need contracts

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