FLASHFILM ACADEMY
The business behind the work.
As photographers, it's important to have an online presence where potential clients can learn about your services and view your work. But when it comes to building a website, you have a choice between creating a business website or a portfolio website.
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Building a successful business as a filmmaker and content creator is as much about finding (and landing) the right clients – like big mortgage companies, for example – as it is about the technical side of producing polished, professional, and persuasive videos.
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About Chris Baily ; Baily’s Hyperformance Chris Baily is the owner of Baily’s Hyperformance – a high-performance auto shop. The man had a passion for cars since he was a kid, that’s why he is sure that this is the best kind of business that he could have gotten into. It has always been in Chris’s family to race cars and build cars, so he has literally been born and raised around them. Chris finds that working with his hands brings a piece of calm to the chaos of modern life. This business is something that not only allows him to be self-employed, but it is also something that he truly loves and that really does make him happy.
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David Farmer is the CEO of Ad Giants. Back in the 1980s, he went into the marketing industry as an art director who would hire photographers and illustrators and then make sure that the visual components of the whole campaign look great.
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Vic Patel is the owner of a local Comfort Suites hotel. Comfort Suites is a franchise that, basically, does the marketing for you. The majority of clients find the hotel thanks to the world-recognized name. But it does not mean that the owners of such hotels don't need to create their unique content. Below, you will find a few tips that will help you figure out what big hotel clients are looking for when it comes to content creation. If you’re a GOLD member, you’ll also get to discover more about the marketing budget, negotiating contracts, 360 and drone content, and a lot more.
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Today, Fred Butler, the CEO of Fasty’s Garage will share his story about how he turned a small business into a world-known brand. Fred confesses that that might not have been possible without a strong social media presence. He is going to give a few tips on how to land an automotive client and especially for the GOLD members, Fred will dive deeper into the topic of how content plays into the financial aspects of the business.
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Blackmagic Design DaVinci Resolve Comes to iPad And We Predicted It On Thursday, October 20, 2022, Blackmagic Design announced its launch of DaVinci Resolve for iPad, allowing editors and creators to take their work wherever they go. It's optimized for Apple Pencil and MultiTouch technology, with much-loved features like cut and color pages available on mobile devices.
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Video production expert Ty Turner discusses balancing creativity and strategy
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Vimeo teames up with FlashFilm Academy to create a video marketing course designed for Vimeo users.
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What does your business stand for? What is your personal work ethic and belief? What do you represent to your clients? What can they gain from you if they hire you? All these answers can be found in one place: a motto. A simple saying that is framed along with your business name as the encapsulating text which represents your business to the market.
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How to Price Yourself Perfectly When you’re in the business of filming and photography, you can see a lot of money coming in week after week. Or you could have your camera still in the bag, waiting for a message, because no one can afford to work with you. You need to charge money to stay in business. Other people have to be willing to pay it. Unless you’re the only camera for hundreds of miles, you’ll have competition and clients will have choice. The first thing a potential client looks at, always, is the price. What comes after is the service, the products, the packages, the solutions on offer - the reasons for that price. It’s up to them to decide what’s fair, but it’s up to you how they find their way to that decision.
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Navigating the field of the photography and videography industry is hard for beginners. Once you get your footing, the march is long and steady, with hills and slopes, rough ground and soft. There’s success and failure, and you need to know how to get through it with the right amount of effort to move forward while still managing a successful, profitable business. Somewhere along the line, thinking about ten things at once, you might forget how to walk - the basic of basics and the simple things can slip past you. Here are 5 of those forgettable tips that might help you get your footing back.
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