Are you a creative professional looking to persuade your clients to prioritize strategy over aesthetics? In this video, we'll discuss why a solid foundation of strategy is crucial for the success of any creative project. From aligning goals with target audiences to maximizing resources and minimizing risk, we'll cover the key factors that make a well-planned strategy essential for success. Whether you're a designer, marketer, or anyone else working in a creative field, this video will give you the tools you need to effectively communicate the value of strategy to your clients. Don't miss it!