Every business has a name, just like every child and every person. Those names carry a weight and history into the world, and offer meaning into who or what they are. For people, names have etymology, roots and historic context. For businesses, you don’t need that. We name businesses for their function, not a deeper meaning. One hangup that could be reducing your callbacks and clientele is the name they associate with your business. If you picked a wrong name, it’s not too late to change it - but if you stick with a bad name, even if it’s meaningful to you, it won’t be meaningful to the people who pay you to work.